Franco D’Ascanio

The founder and patriarch of Coastal Source, Franco continues to support the team through research and development at our Marathon, FL facility. Nearly every product begins as Franco’s brain child. New technology, techniques, and products are just of the few innovations Franco provides. Merely a phone call away, Franco is ready to step in at a moment’s notice for any unusual situations or problems that require deeper investigation and testing. He’s the leader of the team, general of the troops, and maestro of the orchestra.

Entrepreneur is, frankly, the best word to describe Franco. His passion runs deep, and broad interests in outdoor environments have led him to pursue startups in numerous industries. From outdoor lighting and audio to landscaping, hardscaping, extravagant pools, and innovative nurseries growing tropical plants, Franco expresses his love and passion for anything through building businesses around it. It’s not all-work-and-no-play, however. Franco enjoys diving, spear fishing, traditional fishing, model rocketry, and, of course, spending time with his family, because doing things alone is no fun. Hi-tech electronics and nature are Franco’s jobs; enjoying both is his passion.